PULSE BIOSCIENCES—LAUNCH OF CELLFX PLATFORM
A global rollout powered by collaboration and clarity
MY ROLE
STRATEGY, CREATIVE DIRECTION, CONTENT
FROM
Benign skin lesions bother patients more than physicians realize—but they go unspoken and existing treatments are unsatisfying. CellFX, a highly complex, novel technology platform to treat skin lesions needed to launch with a science-based, yet simple, human story to change that conversation.
TO
The development of a multichannel, global ecosystem for HCP and consumer audiences: digital touchpoints, print, video, social, in-office tools and educational content that integrated across audiences and geographies. What began as a U.S.-only launch of the CellFX platform became a global brand rollout across 7 countries—powered by deep collaboration, and a clear compelling story that introduced CellFX to HCP and patient audiences with scientific credibility and emotional resonance, setting the stage for future expansion.