PACIFIC BIOSCIENCES—BUILDING THE CLARISONIC BEAUTY BRAND
Turning a professional skin cleansing tool into a household beauty essential
MY ROLE
POSITIONING AND BRAND STRATEGY, MULTI-CHANNEL COLLABORATION, CREATIVE DIRECTION
FROM
An unknown sonic skincare cleansing technology with clinical promise — introduced exclusively to dermatologists through professional channels—with no clear roadmap for broader consumer adoption and little awareness of the company behind it.
TO
A skincare brand that redefined beauty routines. Through strategic collaboration with Pacific Biosciences and later L’Oréal, Clarisonic evolved from a professional tool into a category-creating beauty brand — expanding across HCP, DTC, and retail channels. Through the launch of new brush heads and targeted brand extensions, what began as a cleansing innovation became the essential first step in a skincare regimen for radiant, younger-looking skin — cementing Clarisonic’s role as a trusted, aspirational beauty essential.
