
BREAST CANCER FUND—AWARENESS CAMPAIGN
Using creativity to inspire policy and public awareness.
MY ROLE
CREATIVE CONCEPT, COPYWRITING, CREATIVE DIRECTION
FROM
A critical but overlooked issue: the link between environmental toxins and breast cancer. The Breast Cancer Fund believes that most breast cancer can be prevented and has adopted the bold mission to eliminate the environmental causes of the disease.
TO
A powerful pro-bono award-winning awareness campaign spanning Out-Of-Home, Print and Rally Banners on Capitol Hill. The effort helped spark public dialogue and contributed to two Breast Cancer Fund supported bills that were signed into law: the Cosmetics Safety Act and a radiation safety bill. In addition, the Breast Cancer Fund has convinced numerous leading cosmetics companies to replace known or suspected carcinogens, mutagens and reproductive toxins in their products with safe alternatives.